Come With Us to…
A LOCAL BUSINESS COLLABORATION — Made with CSULB Student Affairs
Synopsis
Community-builiding campaign, connecting CSULB students to local businesses in Long Beach, CA.
My Role
Pitch, Creative Strategy, Producing, Interviewing, Copywriting, Scheduling & Posting
Platforms
Instagram: @csulbstudent
TikTok: @csulbstudent
Tools
Adobe Premiere Pro, Adobe Photoshop, META Dashboards, TikTok Analytics
Results
I pitched and led this digital campaign to my team at CSULB Student Affairs. Our mission was to strengthen the connection between CSULB students and the local Long beach community.
We spotlighted 4 local businesses by interviewing the owners and team members to bring authentic, personal stories to life.
This approach pushed our team to be more intentional with creating by experimenting with new content formats. As the campaign grew, we also built meaningful relationships with local business owners and helped amplify their stories. In turn, they created welcoming spaces for CSULB students.
The result was a noticeable lift in summer engagement across our platforms, reinforcing the impact of community-centered storytelling.