Stacy Witbeck Zero-Emissions Tour

A SUSTAINABILITY CAMPAIGN — Made with Port of Long Beach

Synopsis

Produced a short-form interview for social media, showcasing how zero-emissions equipment is being used on Port of Long Beach projects.

My Role

Creative Strategy, Interviewing, Editing, Copywriting, Scheduling & Posting

Platforms

Instagram: @portoflongbeach

LinkedIn: Port of Long Beach

Tools

Instagram, LinkedIn, CapCut, Adobe Premiere, Hootsuite

Description

I led the production of this piece—from filming and editing to conducting the on-site interview—focusing on how zero-emissions equipment is being integrated into Port of Long Beach construction projects. The content spotlighted innovative tools like electric forklifts and rollers, while connecting their use to larger infrastructure efforts such as the Pier B On-Dock Support Facility expansion.

Through a combination of dynamic visuals and interview-driven storytelling, I translated a highly technical topic into accessible, engaging content that emphasized sustainability, innovation, and real-world impact.

The video outperformed our typical benchmarks, surpassing average engagement (typically under 100 likes) and gaining strong traction across both Instagram and LinkedIn. Its performance reinforced the value of showcasing clean technology in action and demonstrated how sustainability-focused storytelling can drive higher audience engagement and visibility.