CSULB Student Affairs
Communications & Marketing
The Communications and Marketing Department is committed to empowering Student Affairs departments and programs to effectively connect with their target audiences and enhance the student experience.
My role as a Social Media Student Assistant…
• Increased Instagram & TikTok followers by 88% (~6,000 → 11,300+) and engagement by 87%.
• Served as a liaison for online communities to coordinate campaigns, social engagement, and messaging.
• Managed content calendar and scheduled posts via Sprout Social, ensuring deadlines and consistency.
• Conducted A/B testing on social to optimize engagement, using performance data to refine strategy.
• Collaborated with SA departments to support student community with resources and information.
